The Words That Sell: Content Writing Basics

Jul 6 12:00 pm — 1:00 pm

Event Details

Writing isn’t as daunting as you think. Whether you need help marketing your small business or simply crafting a bio, this webinar is for you. Amy Scharmann, a creative writer, editor, and teacher, will demonstrate how to communicate effectively without sacrificing personality. Word choice and sentence structure can help you build a loyal audience and make your brand approachable and memorable. Support your creativity with specific writing tools that will allow your content to reach and connect with more people.

At this webinar, you will learn how to:

  • Avoid common writing pitfalls
  • Be direct AND accessible
  • Attract an audience through language
  • Navigate writer’s block
  • Embrace creativity in business communications


Amy Scharmann received her MFA in creative writing from the University of Florida. Her work has appeared in Day One, Subtropics, TriQuartely, Tin House Online, among others. Originally from Kansas, Amy has lived in Mendocino County for the past three years with her two children. She will be teaching English at Fort Bragg High School this fall.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.